Fox News’ most-trusted name and most influential brand, Fox Business Network, both fell on hard times, according to a new study.
The report, by Nielsen, found that the network’s “most-tracked” brand, The Wall Street Journal, lost 10 percent of its ranking from the year before.
The “most influential” brand (the one with the most clicks, retweets and shares) dropped 9 percent.
Nielsen says the news network’s audience is shrinking because of its low viewership.
The WSJ is owned by News Corp. and has struggled in the ratings era since it started to move away from conservative coverage.
It is the latest news organization to suffer in recent years from declining viewership, including Fox News, MSNBC and CNN.
The New York Times also lost 5 percent of “most trusted” in the last three years.
