Posted April 19, 2018 12:19:37There are a ton of new app leaders in 2018, and many are based on the same concept.
But the best ones have proven to be able to turn ideas into killer products.
And the most compelling ones have been proven to deliver on their promises.
In this article, we’re looking at how to make your app leader into a killer app.
We’ll focus on what each of these leaders have accomplished in the last 12 months and the lessons they’ve learned.1.
Product-based leadersIn the past, leaders were primarily product-driven.
Product management was your job.
Product teams made decisions based on their needs.
These teams then had to deliver products that met those needs.
But with the advent of continuous delivery, that’s no longer the case.
Product managers now need to take the lead and drive their team’s product-based efforts.
This is where product-focused leaders shine.
They can quickly and effectively implement their product-led efforts and deliver them in a way that is both predictable and user-friendly.2.
Product development teamsWith continuous delivery comes a new way of doing things, but the way they do it has always been based on product-centered leadership.
You have a team of developers who build a product based on your needs.
They then collaborate with product teams to bring that product to market.
Product developers will often be responsible for the user experience and development of new features.
They will also lead the development of the core platform for your app.3.
DevOps and automationDevOps has been a growing and critical part of the App Store ecosystem.
Devops teams have traditionally been responsible for managing code, deployment, and testing, and these teams are responsible for building, maintaining, and monitoring your app and its features.
Devs have traditionally worked on front-end or backend projects.
This is a great opportunity to build a great product leader, because the DevOps team is responsible for ensuring that your app’s user experience, features, and capabilities are working smoothly.4.
Product marketing and salespeopleThere are no longer a handful of product-specific marketing and product-related salespeople on the App store.
But that doesn’t mean you can’t build one.
These salespeople will take a team-centric approach to product development, and they will build and manage your app with product-centric leadership.5.
Content marketing and marketing automationIf you’re a content-marketing company, you have a lot of work to do.
You need to deliver a product that can connect with your audience, and your users.
Your team will be responsible with this.
You’ll have to focus on a wide range of areas, including marketing, content, and social.
You might also want to consider building out a content marketing team.
This leads to the final step.
Build your app-based leader, and you’ll have a product-backed leader.