10 LinkedIn Strategies for SDRs in 2025
LinkedIn remains the richest source of B2B conversations—if you treat it as a place to serve, not to spam. Below are ten tightly-focused tactics that will still work when the algorithm shifts next quarter or next year.
- Post One Insight Daily
Share a single lesson from a call, demo, or lost deal. Short, specific posts (80–120 words) earn replies because they feel fresh, not canned.
Internal link: “Cold Calling vs Cold Emailing: Which Converts Better in B2B?” - Turn Wins into Mini-Case Posts
Close a meeting? Write a quick “before / after / value” story while it’s hot. Tag the client champion (with permission) and your company page. Authentic success stories outperform generic testimonials. - Use the 3-PM Bump
In both New York and London, engagement peaks around 3 PM local time—prospects finish meetings and check feeds. Schedule high-stakes posts then, and lighter polls in the morning commute slot. - Run Comment-to-DM Polls
Ask a binary question (“AI lead scoring—hit or miss?”). Promise to share a deeper guide by DM. SDRs start conversations at scale without cold outreach.
Internal link: “How AI Is Changing B2B Lead Generation” - Streamline Your Banner
Swap buzzwords for a single promise: “I book qualified demos for SaaS CEOs.” Clarity beats creativity when a prospect hovers over your name. - Video Replies Beat Text
A 30-second selfie response feels like a personal meeting invite. Keep lighting natural, no editing, and always end with a question. - Leverage LinkedIn Audio Events
Host a 15-minute “pipeline pit-stop” every other week. No slides, just live Q&A. Registrants drop straight into CRM tags. - Track the Same-Day Handshake
Use a CRM field for connections accepted and replied within 24 hours. Those prospects convert at twice the average rate in our data across 50+ accounts at FunnL. - Celebrate Other People’s Hiring Posts
Congratulate buyers on team growth—then ask how the new role changes their goals. It feels supportive, not salesy. - End Every Post with a Micro-Call-to-Action
Example: “Need to fill Q3 with SQLs? DM me ‘Q3’ and I’ll share a 5-step playbook.” Micro-CTAs invite next steps without pushing a meeting link.
LinkedIn rewards sellers who act more like helpful neighbors than door-to-door peddlers. The ten plays above share a single thread: they put real insights, timely questions, and clear promises in front of prospects every day. Pick two tactics to test this week—maybe the 3-PM bump and a comment-to-DM poll—then measure replies, meetings booked, and pipeline opened. Keep what moves revenue, drop what stalls, and layer in the next tactic. With steady iteration, your profile becomes less a résumé and more a live channel for qualified conversations—exactly what a high-performing SDR team needs to hit next quarter’s number.
