Ask any salesperson today: would you rather pick up the phone or send a quick email to a prospect you’ve never met?Most will hesitate — because honestly, neither feels easy anymore. But when it comes to real results in B2B sales, does cold calling still stand a chance against cold emailing?Or has the inbox officially…
Not long ago, B2B sales meant in-person meetings, handshakes, and long lunches to close a deal. That was the field sales model. Then the internet changed everything. Today, most B2B buying decisions start online. And as remote work, digital tools, and tighter budgets become the norm, more companies are asking: Is inside sales better than…
You want to grow your business. You know you need leads. But before you launch another campaign or write another ad, you’ve got to answer this: Are you trying to generate demand or generate leads? They’re not the same. And mixing them up? That’s where most B2B teams get stuck. Let’s break it down in…
If you’ve ever tried to generate leads for a B2B company, you already know—it’s no walk in the park. On paper, it sounds simple: identify businesses that need what you offer, reach out, and start a conversation. In real life? It’s a lot messier. You’re chasing decision-makers who are already overwhelmed, your emails get buried…