In early 2024, a California-based SaaS firm realized they had a consistent product — but an inconsistent pipeline. Their AEs were wearing too many hats: researching leads, sending cold emails, booking calls, and closing. It was working — but barely. They weren’t scaling. And every month, they were playing catch-up with sales targets. Here’s how…
A lot of companies hesitate when it comes to outsourcing sales development.They like the idea of control. Having their SDRs right down the hall. Watching them work.Feels safer, right? Until the numbers start rolling in. The truth is, when you look closely at the data — not just gut feelings — outsourcing lead generation often…
Not that long ago, if you asked a fresh MBA graduate in India what they wanted to be, you’d hear a lot about marketing, finance, or consulting.Sales? Hardly anyone said sales.Especially not inside sales. That’s changing fast — and honestly, it’s one of the most important shifts happening in India’s B2B scene right now. There’s…
If you’ve ever tried booking a meeting with a stranger in the B2B world, you know it’s not just about persistence.It’s about timing, messaging, and — let’s be honest — a bit of luck. Appointment setting isn’t some mysterious art. But it also isn’t easy.Sometimes you get everything right and still get ghosted. Other times,…
Ask any salesperson today: would you rather pick up the phone or send a quick email to a prospect you’ve never met?Most will hesitate — because honestly, neither feels easy anymore. But when it comes to real results in B2B sales, does cold calling still stand a chance against cold emailing?Or has the inbox officially…
Not long ago, B2B sales meant in-person meetings, handshakes, and long lunches to close a deal. That was the field sales model. Then the internet changed everything. Today, most B2B buying decisions start online. And as remote work, digital tools, and tighter budgets become the norm, more companies are asking: Is inside sales better than…
You want to grow your business. You know you need leads. But before you launch another campaign or write another ad, you’ve got to answer this: Are you trying to generate demand or generate leads? They’re not the same. And mixing them up? That’s where most B2B teams get stuck. Let’s break it down in…
If you’ve ever tried to build a sales pipeline from scratch, you know how tough it can be. Cold calls, endless follow-ups, low response rates—it’s a grind. That’s where outsourced SDR teams come in. More B2B companies are handing over parts of their sales development to outside experts. Not because they can’t do it themselves—but…
If you’ve ever tried to generate leads for a B2B company, you already know—it’s no walk in the park. On paper, it sounds simple: identify businesses that need what you offer, reach out, and start a conversation. In real life? It’s a lot messier. You’re chasing decision-makers who are already overwhelmed, your emails get buried…