AI and B2B lead gen

How AI is Changing B2B Lead Generation (And What to Do About It)

AI isn’t a futuristic add-on anymore—it’s reshaping how B2B companies find and nurture new buyers every single day. Gartner expects that by 2025 fully 80 % of all supplier-buyer interactions will happen in digital channels, and AI is the engine behind much of that shift. What’s driving the change? Until recently, lead generation was largely…

Measure your outsource leadgen success

How to Measure Success in Outsourced B2B Lead Generation

Handing top-of-funnel work to a partner can feel like a leap of faith: meetings get booked, calendars fill up—but are you actually getting closer to revenue?The only way to know is to track a small, disciplined set of numbers that reveal quantity, quality, speed, and cost. Below is a straightforward framework you can lift into…

Top B2B Lead Gen Tools to Scale Your Sales Pipeline

Top B2B Lead Gen Tools to Scale Your Sales Pipeline

You’ve got a revenue target. The sales team’s ready. But there’s a gap — no one’s filling the top of the funnel fast enough. That’s where good lead gen tools come in. Not to replace people. Not to “automate” everything. Just to give your team an edge — better targeting, faster follow-ups, and fewer dropped…

Hiring an SDR Team? Here’s What to Know About In-House vs Outsourced

Hiring an SDR Team? Here’s What to Know About In-House vs Outsourced

If you’ve ever built a sales pipeline from scratch, you know where the pressure starts — at the top. More leads. More meetings. More volume. That’s where SDRs come in. But building the right team isn’t always simple. You’ll hit one big question early: Do we hire SDRs in-house? Or do we outsource the role?…

5 Metrics That Prove Outsourced Lead Gen is Better than In-House

5 Metrics That Prove Outsourced Lead Gen is Better than In-House

A lot of companies hesitate when it comes to outsourcing sales development.They like the idea of control. Having their SDRs right down the hall. Watching them work.Feels safer, right? Until the numbers start rolling in. The truth is, when you look closely at the data — not just gut feelings — outsourcing lead generation often…

From Freshers to Closers: Building India’s Next-Gen SDR Workforce

From Freshers to Closers: Building India’s Next-Gen SDR Workforce

Not that long ago, if you asked a fresh MBA graduate in India what they wanted to be, you’d hear a lot about marketing, finance, or consulting.Sales? Hardly anyone said sales.Especially not inside sales. That’s changing fast — and honestly, it’s one of the most important shifts happening in India’s B2B scene right now. There’s…

How to Use the BANT Framework to Qualify B2B Leads

How to Use the BANT Framework to Qualify B2B Leads

Most B2B sales reps love chasing leads.But chasing the wrong leads? That’s how you waste six months and still miss quota. That’s where qualification frameworks come in — and BANT is still one of the simplest, most practical ones out there.No gimmicks. No complicated scoring models.Just four things every real buyer needs before they’re actually…

Cold Calling vs Cold Emailing: Which Converts Better in B2B?

Cold Calling vs Cold Emailing: Which Converts Better in B2B?

Ask any salesperson today: would you rather pick up the phone or send a quick email to a prospect you’ve never met?Most will hesitate — because honestly, neither feels easy anymore. But when it comes to real results in B2B sales, does cold calling still stand a chance against cold emailing?Or has the inbox officially…

B2B Lead Generation vs Demand Generation: What’s the Difference?

B2B Lead Generation vs Demand Generation: What’s the Difference?

You want to grow your business. You know you need leads. But before you launch another campaign or write another ad, you’ve got to answer this: Are you trying to generate demand or generate leads? They’re not the same. And mixing them up? That’s where most B2B teams get stuck. Let’s break it down in…

SDR Outsourcing: What It Is and Why It Works

SDR Outsourcing: What It Is and Why It Works

If you’ve ever tried to build a sales pipeline from scratch, you know how tough it can be. Cold calls, endless follow-ups, low response rates—it’s a grind. That’s where outsourced SDR teams come in. More B2B companies are handing over parts of their sales development to outside experts. Not because they can’t do it themselves—but…