Building a Lead Gen Engine: What You Need to Know

Building a Lead Gen Engine: What You Need to Know

Why an “engine” and not a one-off campaign? A campaign wins attention once, then stops. An engine keeps turning: it attracts strangers, converts them to prospects, and hands ready-to-talk buyers to your sales team every month. We’ll break the build into five plain-spoken steps you can start this quarter. 1. Map the buyers, not just…