B2B buyers now research on their own schedules, across regions, and through half-a-dozen channels. That reality has forced revenue leaders to ask a hard question: does it still make sense to carry a full lead-generation team on payroll, or is it time to outsource the function? Recent data tilt the scales toward outsourcing. Here’s why….
LinkedIn remains the richest source of B2B conversations—if you treat it as a place to serve, not to spam. Below are ten tightly-focused tactics that will still work when the algorithm shifts next quarter or next year. LinkedIn rewards sellers who act more like helpful neighbors than door-to-door peddlers. The ten plays above share a…
Handing top-of-funnel work to a partner can feel like a leap of faith: meetings get booked, calendars fill up—but are you actually getting closer to revenue?The only way to know is to track a small, disciplined set of numbers that reveal quantity, quality, speed, and cost. Below is a straightforward framework you can lift into…
You’ve got a revenue target. The sales team’s ready. But there’s a gap — no one’s filling the top of the funnel fast enough. That’s where good lead gen tools come in. Not to replace people. Not to “automate” everything. Just to give your team an edge — better targeting, faster follow-ups, and fewer dropped…
A lot of companies hesitate when it comes to outsourcing sales development.They like the idea of control. Having their SDRs right down the hall. Watching them work.Feels safer, right? Until the numbers start rolling in. The truth is, when you look closely at the data — not just gut feelings — outsourcing lead generation often…
Not that long ago, if you asked a fresh MBA graduate in India what they wanted to be, you’d hear a lot about marketing, finance, or consulting.Sales? Hardly anyone said sales.Especially not inside sales. That’s changing fast — and honestly, it’s one of the most important shifts happening in India’s B2B scene right now. There’s…
If you’ve ever tried booking a meeting with a stranger in the B2B world, you know it’s not just about persistence.It’s about timing, messaging, and — let’s be honest — a bit of luck. Appointment setting isn’t some mysterious art. But it also isn’t easy.Sometimes you get everything right and still get ghosted. Other times,…
Ask any salesperson today: would you rather pick up the phone or send a quick email to a prospect you’ve never met?Most will hesitate — because honestly, neither feels easy anymore. But when it comes to real results in B2B sales, does cold calling still stand a chance against cold emailing?Or has the inbox officially…
Not long ago, B2B sales meant in-person meetings, handshakes, and long lunches to close a deal. That was the field sales model. Then the internet changed everything. Today, most B2B buying decisions start online. And as remote work, digital tools, and tighter budgets become the norm, more companies are asking: Is inside sales better than…
If you’ve ever tried to build a sales pipeline from scratch, you know how tough it can be. Cold calls, endless follow-ups, low response rates—it’s a grind. That’s where outsourced SDR teams come in. More B2B companies are handing over parts of their sales development to outside experts. Not because they can’t do it themselves—but…