Handing top-of-funnel work to a partner can feel like a leap of faith: meetings get booked, calendars fill up—but are you actually getting closer to revenue?The only way to know is to track a small, disciplined set of numbers that reveal quantity, quality, speed, and cost. Below is a straightforward framework you can lift into…
You’ve got a revenue target. The sales team’s ready. But there’s a gap — no one’s filling the top of the funnel fast enough. That’s where good lead gen tools come in. Not to replace people. Not to “automate” everything. Just to give your team an edge — better targeting, faster follow-ups, and fewer dropped…
A lot of companies hesitate when it comes to outsourcing sales development.They like the idea of control. Having their SDRs right down the hall. Watching them work.Feels safer, right? Until the numbers start rolling in. The truth is, when you look closely at the data — not just gut feelings — outsourcing lead generation often…
Not that long ago, if you asked a fresh MBA graduate in India what they wanted to be, you’d hear a lot about marketing, finance, or consulting.Sales? Hardly anyone said sales.Especially not inside sales. That’s changing fast — and honestly, it’s one of the most important shifts happening in India’s B2B scene right now. There’s…
If you’ve ever tried booking a meeting with a stranger in the B2B world, you know it’s not just about persistence.It’s about timing, messaging, and — let’s be honest — a bit of luck. Appointment setting isn’t some mysterious art. But it also isn’t easy.Sometimes you get everything right and still get ghosted. Other times,…
Not long ago, B2B sales meant in-person meetings, handshakes, and long lunches to close a deal. That was the field sales model. Then the internet changed everything. Today, most B2B buying decisions start online. And as remote work, digital tools, and tighter budgets become the norm, more companies are asking: Is inside sales better than…
A few years ago, if you mentioned outsourcing your sales team, people would raise an eyebrow. “Won’t that hurt quality?” “Can they really sell to American buyers from overseas?” Fast forward to 2025—and that conversation has changed completely. Now, outsourcing inside sales—especially to India—is not only normal, it’s smart. And honestly, it’s kind of a…