Measure your outsource leadgen success

How to Measure Success in Outsourced B2B Lead Generation

Handing top-of-funnel work to a partner can feel like a leap of faith: meetings get booked, calendars fill up—but are you actually getting closer to revenue?The only way to know is to track a small, disciplined set of numbers that reveal quantity, quality, speed, and cost. Below is a straightforward framework you can lift into…

Top B2B Lead Gen Tools to Scale Your Sales Pipeline

Top B2B Lead Gen Tools to Scale Your Sales Pipeline

You’ve got a revenue target. The sales team’s ready. But there’s a gap — no one’s filling the top of the funnel fast enough. That’s where good lead gen tools come in. Not to replace people. Not to “automate” everything. Just to give your team an edge — better targeting, faster follow-ups, and fewer dropped…

Hiring an SDR Team? Here’s What to Know About In-House vs Outsourced

Hiring an SDR Team? Here’s What to Know About In-House vs Outsourced

If you’ve ever built a sales pipeline from scratch, you know where the pressure starts — at the top. More leads. More meetings. More volume. That’s where SDRs come in. But building the right team isn’t always simple. You’ll hit one big question early: Do we hire SDRs in-house? Or do we outsource the role?…

How a US SaaS Scaled Sales with Indian SDRs

Case Study: How a US SaaS Company Scaled Sales with Indian SDRs

In early 2024, a California-based SaaS firm realized they had a consistent product — but an inconsistent pipeline. Their AEs were wearing too many hats: researching leads, sending cold emails, booking calls, and closing. It was working — but barely. They weren’t scaling. And every month, they were playing catch-up with sales targets. Here’s how…

From Freshers to Closers: Building India’s Next-Gen SDR Workforce

From Freshers to Closers: Building India’s Next-Gen SDR Workforce

Not that long ago, if you asked a fresh MBA graduate in India what they wanted to be, you’d hear a lot about marketing, finance, or consulting.Sales? Hardly anyone said sales.Especially not inside sales. That’s changing fast — and honestly, it’s one of the most important shifts happening in India’s B2B scene right now. There’s…

How to Use the BANT Framework to Qualify B2B Leads

How to Use the BANT Framework to Qualify B2B Leads

Most B2B sales reps love chasing leads.But chasing the wrong leads? That’s how you waste six months and still miss quota. That’s where qualification frameworks come in — and BANT is still one of the simplest, most practical ones out there.No gimmicks. No complicated scoring models.Just four things every real buyer needs before they’re actually…

SDR Outsourcing: What It Is and Why It Works

SDR Outsourcing: What It Is and Why It Works

If you’ve ever tried to build a sales pipeline from scratch, you know how tough it can be. Cold calls, endless follow-ups, low response rates—it’s a grind. That’s where outsourced SDR teams come in. More B2B companies are handing over parts of their sales development to outside experts. Not because they can’t do it themselves—but…

Why US Companies Are Outsourcing Inside Sales to India in 2025

Why US Companies Are Outsourcing Inside Sales to India in 2025

A few years ago, if you mentioned outsourcing your sales team, people would raise an eyebrow. “Won’t that hurt quality?” “Can they really sell to American buyers from overseas?” Fast forward to 2025—and that conversation has changed completely. Now, outsourcing inside sales—especially to India—is not only normal, it’s smart. And honestly, it’s kind of a…