5 Metrics That Prove Outsourced Lead Gen is Better than In-House

5 Metrics That Prove Outsourced Lead Gen is Better than In-House

A lot of companies hesitate when it comes to outsourcing sales development.They like the idea of control. Having their SDRs right down the hall. Watching them work.Feels safer, right? Until the numbers start rolling in. The truth is, when you look closely at the data — not just gut feelings — outsourcing lead generation often…

From Freshers to Closers: Building India’s Next-Gen SDR Workforce

From Freshers to Closers: Building India’s Next-Gen SDR Workforce

Not that long ago, if you asked a fresh MBA graduate in India what they wanted to be, you’d hear a lot about marketing, finance, or consulting.Sales? Hardly anyone said sales.Especially not inside sales. That’s changing fast — and honestly, it’s one of the most important shifts happening in India’s B2B scene right now. There’s…

Cold Calling vs Cold Emailing: Which Converts Better in B2B?

Cold Calling vs Cold Emailing: Which Converts Better in B2B?

Ask any salesperson today: would you rather pick up the phone or send a quick email to a prospect you’ve never met?Most will hesitate — because honestly, neither feels easy anymore. But when it comes to real results in B2B sales, does cold calling still stand a chance against cold emailing?Or has the inbox officially…

Inside Sales vs Field Sales: What’s Best for Modern B2B?

Inside Sales vs Field Sales: What’s Best for Modern B2B?

Not long ago, B2B sales meant in-person meetings, handshakes, and long lunches to close a deal. That was the field sales model. Then the internet changed everything. Today, most B2B buying decisions start online. And as remote work, digital tools, and tighter budgets become the norm, more companies are asking: Is inside sales better than…

Why US Companies Are Outsourcing Inside Sales to India in 2025

Why US Companies Are Outsourcing Inside Sales to India in 2025

A few years ago, if you mentioned outsourcing your sales team, people would raise an eyebrow. “Won’t that hurt quality?” “Can they really sell to American buyers from overseas?” Fast forward to 2025—and that conversation has changed completely. Now, outsourcing inside sales—especially to India—is not only normal, it’s smart. And honestly, it’s kind of a…